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Commercial production cost guide · 2026

How much does it cost to make a commercial?

Producing a professional 30-second commercial typically costs $5,000–$50,000. A simple local spot starts near $1,500, a national TV campaign runs from $50,000 to $500,000 or more, and airtime is a separate bill. This guide sets production companies' published prices beside what four real AI-made ads cost with Vividemo.

By the Vividemo team Last updated

Prices and rates checked against 24 sources on November 11–12, 2026

We make Vividemo, an AI video maker that charges in credits; the production prices here are other companies' published prices, not Vividemo prices or quotes. How we checked

The short answer

Production company

$5,000–$50,000 to produce a professional 30-second commercial

Vidico[1] says most B2B brands spend $5,000–$50,000 and Moonb[2] that most companies pay the same; D-MAK Productions[3] puts most professional 30-second spots at $10,000–$50,000. Production often takes four to eight weeks.

$1,500–$15,000
Social or digital only
$1,500–$15,000
Local
$50,000–$500,000+
National TV
$250,000–$1,000,000+
Celebrity or flagship

Usually included: concept and script, a director and crew, the shoot, editing, color, sound and music. Billed on top: rush delivery, extra versions, wider usage rights for actors and music, and all of the airtime.

AI with Vividemo Real bills

546–1,553 credits ≈ $5.46–$15.53 at the base pack rate, for four ads of 15–28 seconds

1,553 credits
SLOWDAY cold brew, 28 seconds68 min to the first cut · one product photo and a short brief
1,107 credits
PETAL NOIR perfume, 25 seconds18 min to the first cut · a written brief only
715 credits
BLOOM SHIFT fragrance, 20 seconds12 min to the first cut · a written brief only
546 credits
PULSE sports brand, 15 seconds14 min to the first cut · a written brief only

Included: the agent's planning and editing, generated shots, reference images, voiceover and music. Not included: your time writing the brief and reviewing the cuts. Credits are metered usage at current rates, not a fixed price.

See all four bills

Published production prices by tier

Production only, mostly quoted for 30 seconds · log scale · checked November 2026

  • Social or digital only $1,500–$15,000 · 8 sources

  • Local $1,500–$15,000 · 8 sources

  • Professional mid-range $5,000–$50,000 · 11 sources

  • National TV $50,000–$500,000+ · 7 sources

  • Celebrity or flagship $250,000–$1,000,000+ · 2 sources

Each bar runs from the lowest to the highest figure its sources publish; a faded end means the top figure is open-ended. Airtime is not included. Vividemo's own bills are in credits and come further down. All figures and sources

Production cost vs airtime: two separate bills

A commercial comes with two bills. Production is what it costs to make the spot: the idea, the shoot or the animation, the edit and the sound. Airtime, or media, is what a TV network, a streaming service or a social platform charges to show it. They are usually quoted by different companies and budgeted separately.

This guide covers production only. When you compare numbers, check which bill a source means: the Super Bowl prices in the headlines are for airtime, and some guides fold airtime into their top production tier.

How much does a 30-second commercial cost?

These are the prices production companies and agencies publish in their own cost guides. We read each guide on . Open Sources under a tier to see its figures; the number after each source leads to the address of its page under Sources at the end. Each range runs from the lowest to the highest figure listed in its row. None of them are Vividemo prices.

Producing one commercial, by tier. Published prices in USD as of November 2026; most are quoted for a 30-second spot. Airtime is not included.

  • Social or digital only

    Published price: $1,500–$15,000

    A 15–30-second ad for paid social or the web, not built to broadcast specs. Often one shoot day at one location with a crew of one or two.

    Sources (8)
    • Vidico[1]: $3,000–$8,000 for a video ad on social platforms
    • Moonb[2]: $1,500–$10,000 for a simple local or digital-only spot
    • Moonb's guide to making a commercial[4]: $1,500–$10,000 for an entry-level social or digital-only ad
    • D-MAK Productions[3]: $2,000–$15,000 for a product video
    • Bloom Creativ[5]: $3,000–$8,000 for a simple or social video
    • Green Frog Labs[6]: $1,500–$5,000 for a basic digital spot
    • LV Productions[7]: $5,000–$15,000 for a digital and social spot
    • Image Media Lab[8]: $2,500–$5,000 for an entry-level social or web ad

    Not counted · Includes brand films

    • D-MAK Productions[3]: $2,000–$50,000 for commercial videos that don't air on TV

    Not counted · A high-end studio whose lowest tier starts at $25,000

    • Films by Farallon[9]: $25,000–$80,000 for social and branded content

  • Local

    Published price: $1,500–$15,000

    A simple spot for a local business: one shoot day, one location and a small crew, with few or no hired actors.

    Sources (8)
    • Vidico[1]: $3,000–$15,000 for a local or small-business commercial
    • Moonb[2]: $1,500–$10,000 for a simple local spot
    • Moonb's guide to making a commercial[4]: $1,500–$5,000 for a basic local commercial
    • C&I Studios[10]: $1,500–$5,000 at entry level
    • Green Frog Labs[6]: $1,500–$5,000 for a basic digital spot
    • Bloom Creativ[5]: $3,000–$8,000 for a simple or social video
    • Beverly Boy Productions[11]: $1,500–$3,500 for a basic 30-second local spot in New York City
    • Image Media Lab[8]: $2,500–$5,000 for an entry-level commercial

    Not counted · An older page (2021)

    • Travis Duncan[12]: $750–$1,500 for a simple commercial

    Not counted · Compiled from other guides

    • Trident[13]: $1,000–$5,000 for a basic local spot
    • Guideline[14]: $1,000–$15,000, citing Vidico

    Not counted · Industry ranges, not the company's own rates

    • D-MAK Productions[3]: $5,000–$15,000 for a basic local spot

  • Professional mid-range

    Published price: $5,000–$50,000

    A scripted spot with a director, a producer, lighting, a crew of three to six and local actors, shot over one or two days. Suitable for regional TV.

    Sources (11)
    • Vidico[1]: $5,000–$50,000 for most B2B brands; $15,000–$50,000 for a regional professional spot
    • Moonb[2]: $5,000–$50,000 for most companies; $10,000–$50,000 at its professional mid-range
    • Moonb's guide to making a commercial[4]: $5,000–$15,000 for a mid-tier spot with professional talent
    • D-MAK Productions[3]: $10,000–$50,000 for most professional 30-second spots
    • C&I Studios[10]: $5,000–$25,000 at its mid-range
    • Green Frog Labs[6]: $10,000–$50,000 for a professional digital spot
    • Bloom Creativ[5]: $8,000–$15,000 standard; $15,000–$50,000 premium
    • Blare Media[15]: $5,000–$25,000 for the vast majority of its projects (page last updated in 2024)
    • Beverly Boy Productions[11]: $20,000–$30,000 for a high-production local spot in New York City
    • LV Productions[7]: $15,000–$50,000 for a professional or regional spot
    • Image Media Lab[8]: $5,000–$15,000 at its mid tier

    Not counted · A high-end studio whose lowest tier starts at $25,000

    • Films by Farallon[9]: $25,000–$80,000 for social and branded content

    Not counted · Spans the mid-range and national tiers

    • C&I Studios[10]: $25,000–$100,000 at its professional tier

    Not counted · Industry ranges, not the company's own rates

    • D-MAK Productions[3]: $15,000–$50,000 in its tier table

    Not counted · Priced in Canadian dollars

    • Your Story[16]: CAD $15,000–$50,000+ for a 30-second web commercial

  • National TV

    Published price: $50,000–$500,000+

    Multi-day shoots with a bigger crew, custom sets or several locations, union talent and delivery for broadcast in several markets.

    Sources (7)
    • Vidico[1]: $50,000–$500,000+ for a national standard commercial
    • Moonb[2]: $50,000–$250,000 for national broadcast
    • C&I Studios[10]: $100,000–$500,000+ for high-end broadcast
    • Green Frog Labs[6]: $50,000–$200,000 for broadcast TV
    • Bloom Creativ[5]: $50,000–$100,000+ for high-end or national work
    • Films by Farallon[9]: $200,000–$500,000+ for national broadcast
    • LV Productions[7]: $50,000–$150,000 for a broadcast-ready brand spot; $150,000–$500,000+ for a national campaign

    Not counted · Labelled national, priced like the mid-range

    • Image Media Lab[8]: $15,000–$50,000+ at its high-end tier

    Not counted · From a budgeting-software company, not a production company

    • Saturation[17]: $150,000–$2,000,000 or more for a national commercial

    Not counted · Industry ranges, not the company's own rates

    • D-MAK Productions[3]: $50,000–$150,000+ premium; $150,000–$500,000+ for a national campaign

  • Celebrity or flagship

    Published price: $250,000–$1,000,000+

    Recognizable talent or the flagship film of a campaign.

    Sources (2)
    • Vidico[1]: $500,000–$1,000,000+ for celebrity or premium productions
    • Moonb[2]: $250,000–$1,000,000+ for a premium campaign flagship

    Not counted · From a budgeting-software company, not a production company

    • Saturation[17]: $2,000,000–$5,000,000+ for celebrity-driven or VFX-heavy commercials

    Not counted · Includes airtime

    • Green Frog Labs[6]: $200,000–$8,000,000+ for premium and Super Bowl spots

Tier descriptions follow the specs Image Media Lab[8], LV Productions[7] and Blare Media[15] publish for their own tiers. A tier is a way to compare quotes, not a quote.

We counted figures that a production company or agency gives from its own work, on a dated page, for the US market. Figures compiled from other guides, described as industry ranges, priced in another currency or published by companies that don't produce commercials are listed under Not counted and left out of the range. Vidico's five tiers[1] match the figures Simulmedia[18] published in May 2025, so we count them once.

Most of these prices are quoted for a 30-second spot; a few guides don't state a length. The professional mid-range is the usual answer for a company that hires a production team, but not every guide agrees on what "most" commercials cost, so treat the tier as a starting point for quotes.

Animated commercials. A fully animated 30-second spot costs $1,500–$50,000+: Green Frog Labs[6] gives $5,000–$15,000 for 2D motion graphics and $20,000–$50,000+ for 3D characters, and Cloud Animations[19] $1,500–$5,000 for simple 2D, $5,000–$15,000 with custom characters and $15,000–$50,000+ for 3D (its conclusion gives $3,000–$25,000 as the general range). For animation priced per minute, see our explainer video cost guide.

Three figures we left out

  • "A $342,000 median in the 4A's 2025 survey." Two guides cite it. We couldn't find a 2025 survey: $342,000 is the average cost of a national 30-second spot that the 4A's production cost survey reported for 2008, according to SHOOT[20]. The survey was last run in 2011, when the average was $354,000, according to Ad Age[21].
  • "An AICP 2025 average bid of $387,000 and a 17.5% agency markup." One guide cites both. We couldn't find a source for either.
  • "Union actors start at about $3,500 a day." Two guides say so. The contract's own rate sheet[22] sets the on-camera session fee at $855.20; actor pay is covered below.

15- and 60-second commercials: why length barely changes the price

A production quote follows the shoot, not the runtime. The concept, the crew, the locations and the shoot days are the same whether the final cut runs 15, 30 or 60 seconds. Crews are priced by the shoot day (Vidico[1]), and a union actor's session fee is the same whatever the length (SAG-AFTRA rate sheet[22]). So the guides agree that length barely moves the price:

  • 60 seconds. No guide we checked gives a separate price for a 60-second commercial. Your Story[16] says a 60 usually costs more than a 30 but not twice as much, and D-MAK Productions[3] says a 30-second and a 60-second cut shot on the same day cost almost the same. Ghost Robot[23] adds that a 30-second commercial doesn't necessarily cost half as much as a 60-second one.
  • 15 seconds. A 15-second spot is usually cut from the same shoot as the 30, so budget it as an extra version. Green Frog Labs[6] prices each additional cutdown at $500–$3,000, and LV Productions[7] points out that each length and the vertical version is a separate edit, not a resize.
  • All three at once. Planning 15-, 30- and 60-second versions for the same shoot day adds 20–30% to the budget, according to Vidico[1].

Generated video works the other way round: there is no shoot, and the cost follows the footage generated. The four ads below used 36–55 credits per finished second, and the 15-second PULSE spot cost about half as much as the 25-second PETAL NOIR ad.

Where the money goes in a professional spot

These are the line items Vidico[1] lists for a professional 30-second commercial; D-MAK Productions[3] gives the same range for the concept and script.

Line itemPublished priceSource
Concept and script$2,000–$10,000Vidico[1] and D-MAK Productions[3]
Director and crew$5,000–$20,000 per shoot dayVidico[1]
Talent, including usage$1,500–$20,000+Vidico[1]
Equipment and location$2,000–$10,000Vidico[1]
Editing and post-production$5,000–$25,000Vidico[1]
Music and licensing$500–$10,000Vidico[1]

Three things push a quote up:

  • Rush delivery: +20–30% (Vidico[1], C&I Studios[10]) or +25–50% (Moonb[2], Your Story[16]).
  • Each extra location: +40–60% (Vidico[1]).
  • Contingency: Vidico[1] suggests keeping 25–40% on top of the quote.

Do actors get paid every time a commercial airs?

Only on national network TV, and only under a union contract. In the US that contract is the SAG-AFTRA Commercials Contract. If you hire union actors, budget two payments for each on-camera principal performer, at the rates in effect from April 1, 2026 to March 31, 2027 in the 2025 SAG-AFTRA Commercials Contract rate sheet[22]:

  • The shoot. A session fee of $855.20, plus a 23.5% pension and health contribution.
  • Use fees, for as long as the spot runs. They depend on where it runs and for how long, and national network TV is the only use paid per airing. A year on streaming platforms costs $10,000, for example.

Non-union actors have no published minimum: C&I Studios[10] puts their day rates at $500–$3,000, and Vidico[1] notes that they often accept a one-time buyout.

The 2025 contract also covers AI. If a performer's digital replica is used to generate a performance, the performer is paid 1.5 session fees per commercial, and use fees as if they had performed in person, according to the Joint Policy Committee's summary of the agreement[24]. So under this contract, generating a real performer's likeness doesn't remove the performer's fee.

What four real AI-made ads cost

Here is what four ads made with Vividemo cost. Our team made them as examples, for brands that are fictional: SLOWDAY started from one product photo and a short brief, the other three from a written brief alone. You can watch all four.

Four AI-made ads: what each was made from, the credits it used, the time to its first cut and the changes after it
AdMade fromCreditsFirst cutChanges after it
SLOWDAY cold brew0:28 · Product ad · 1080p, upscaled from 768pOne product photo and a short brief14 five-second generated clips, including two shots redone before the first cut; an original music track; typeset tagline and end card1,553 ≈ $15.5355.5 per finished second68 minTwo rounds of sound changes
PETAL NOIR perfume0:25 · Product ad · 1080pA written brief onlyA bottle designed in the project, a storyboard cut approved first, then six five-second generated shots and music1,107 ≈ $11.0744.3 per finished second18 minOne sound change: about 1 credit, 2 minutes
BLOOM SHIFT fragrance0:20 · Product ad · 1080pA written brief onlyFour five-second generated shots from one bottle reference, music and a typeset end title715 ≈ $7.1535.8 per finished second12 minNone requested
PULSE sports brand0:15 · Concept ad · 1080pA written brief onlyThree five-second generated shots, an English voiceover, music and captions546 ≈ $5.4636.4 per finished second14 minNone requested

What the credits paid for

What each ad's credits paid for
AdGenerated footageVoice and musicAgent planning and editingImagesTotal
SLOWDAY cold brew1,1202241101,553
PETAL NOIR perfume9606213721,107
BLOOM SHIFT fragrance64016851715
PULSE sports brand480141537546

How to read the bills

  • Credits are each project's full metered usage, re-priced at the rates in effect on November 11, 2026. SLOWDAY was made in September 2026 and the others in early November, when launch and promotional pricing made them cheaper: they were billed 306–627 credits at the time. The figures here are what the same work costs now.
  • SLOWDAY's agent share is unusually high. It was made with an earlier version of the agent, which used 411 credits of planning and editing; the three November ads used 8–15. Its product photo was supplied, so there are no image credits on its bill.
  • The breakdown is rounded to whole credits so that each row adds up to its total.
  • Times are the agent's working time to the first cut, without waits for our replies. The three November briefs were detailed and already listed the shots, which is part of why they ran fast. None of the times include writing the brief or reviewing.
  • Dollar amounts convert credits at the base rate of 100 credits per $1. Plans work out to about 116–142 credits per $1, so the same ads cost less on a plan. Current credit pack prices are on the pricing page. Prices exclude tax.

Make your own ad

Describe the ad you need, or start from a product photo. The project page shows the credits used as the work goes.

Make your first videoSee plans and credit packs

What drives the cost of an AI commercial

Almost all of each bill is generated footage, so the cost follows how much footage is generated and how:

  • The number of shots. Each ad is cut from five-second generated shots: three for the 15-second PULSE spot, four for BLOOM SHIFT and six for PETAL NOIR.
  • Retakes. Every generated take is billed, including the ones that don't make the cut. SLOWDAY generated 14 clips, 70 seconds of footage, for a 28-second film. On our examples page, the 8-second Popcorn volcano shot used 502 credits, 240 of them for a second take that was generated to fix a late sound and then set aside: the first take was kept and its sound moved in the edit.
  • Resolution and model. With the same model, a higher resolution costs more per generated second, and video models are priced differently. SLOWDAY's shots were generated at 768p and upscaled; the other three were generated at 1080p.
  • Reference images. The three ads that started from a brief alone spent 37–72 credits on product designs and storyboard frames. Bringing your own product photo saves that step and keeps the product exact.
  • Sound and edit changes. These cost little. Dropping the sound effects from PETAL NOIR for a music-only mix took about 1 credit and 2 minutes. A regenerated shot costs about as much as the first take.

AI budgets for a 30- or 60-second commercial

None of the four ads runs exactly 30 or 60 seconds, so for those lengths use the estimated video budgets on our pricing page. They assume every shot is generated.

Model and resolutionLengthBudget
H3 Max, 720p
Simple social video		30 secondsAround 1,000 credits
≈ $10
H3 Max, 1080p
Simple social video		60 seconds2,500–3,500 credits
≈ $25–$35
Seedance 2.5, 720p
Cinematic video		30 seconds1,800–2,500 credits
≈ $18–$25
Seedance 2.5, 720p
Cinematic video		60 seconds3,200–4,500 credits
≈ $32–$45

The budgets are planning estimates, and a real project can run over them. SLOWDAY is the example: at 28 seconds it used 1,553 credits, above the budget of around 1,000 credits for 30 seconds with H3 Max at 720p, because of its retakes and its agent usage. The three ads generated at 1080p came to 35.8–44.3 credits per finished second.

What a studio fee buys that credits don't

A production quote pays for people and accountability as well as footage. Most quotes cover:

  • A real shoot. Your actual product, real people and real places on camera, with a director and crew on set.
  • Strategy and a human script. A creative team works out the message with you and writes the concept.
  • Casting and rights. Actors, music and locations are contracted, with the usage terms written down.
  • Someone accountable. A contract, a delivery date and a team responsible for the result and for the files each channel requires.

Vividemo's agent plans the ad, generates the shots and edits them, but you're the creative director: you write the brief, approve the direction, review the cut and decide what changes. Credits pay for the work the agent and the AI models do. They don't buy a crew, a cast or a contractual commitment.

When a production company is the better choice

  • A national broadcast campaign.
  • Real customers, employees or spokespeople on camera.
  • Packaging, labels or product details that have to be exactly right in every frame.
  • Celebrity or union talent.
  • Nobody on your team has time to direct the ad.

AI fits concept ads, social spots, product visuals built from a photo and testing an idea before you commit a production budget. For brand films, testimonials and other videos about your company, our corporate video guide sorts out which ones AI can make and which you need to film.

How long does it take to make a commercial?

A production company needs four to eight weeks from the brief to the delivered files, according to Moonb[2] and C&I Studios[10]; Bloom Creativ[5] gives three to six weeks. Most of that is planning and post-production: the shoot itself usually takes one or two days. Rushing costs extra, as the line items show.

The four AI-made ads reached a first cut in 12 to 68 minutes of the agent's working time. On either route, add your own time: someone still writes the brief, reviews the plan and approves the cut.

Estimate your budget in three steps

  1. Pick the route. If the ad needs real people, your real product on camera or a broadcast campaign, start from the tier that matches and ask production companies for quotes. If generated footage can carry it, estimate it in credits.
  2. Count the footage. Generated ads are cut from shots of about five seconds, so a 30-second ad needs about six. The four ads here used 36–55 credits per finished second, everything included.
  3. Leave room for retakes. Add headroom for shots you may want to redo. Changes to the edit, voiceover or music cost little, and the project page shows the credits used as charges are recorded.

Example: a 30-second ad at 1080p, at the 44 credits per finished second of PETAL NOIR, comes to about 30 × 44, or 1,320 credits (about $13.20).

Commercial cost FAQ

How much does a 30-second commercial cost?

To produce, a professional 30-second commercial typically costs $5,000–$50,000, according to the production company price guides we checked in November 2026. Simple local and social spots run $1,500–$15,000, and national TV commercials from $50,000 to $500,000 or more. Airtime is a separate bill. With Vividemo, four AI-made ads of 15 to 28 seconds used 546–1,553 credits (about $5.46–$15.53) at current rates.

How much does a 1-minute commercial cost?

None of the price guides we checked gives a separate production price for a 60-second commercial. They agree that it costs more than a 30-second one but not twice as much, because the concept, the crew and the shoot days are largely the same; Vidico puts shooting 15-, 30- and 60-second versions on the same day at 20–30% more than one version. AI video is different: its cost follows the amount of footage generated. Vividemo's pricing page budgets a generated 60 seconds at 2,500–3,500 credits with H3 Max at 1080p (about $25–$35) and 3,200–4,500 with Seedance 2.5 at 720p (about $32–$45).

How much does a 15-second commercial cost?

A 15-second spot is normally cut from the same shoot as a 30-second one, so budget it as an extra version: Green Frog Labs prices each additional cutdown at $500–$3,000. Made on its own, it costs about as much as a 30-second commercial, because it still needs the concept, the crew and the shoot day. With Vividemo, a 15-second ad with three generated shots, a voiceover and music used 546 credits (about $5.46).

Do actors get paid every time a commercial airs?

Only union actors, and only on national network TV. Under the SAG-AFTRA commercials contract, a principal performer gets a session fee for the shoot ($855.20 on camera from April 1, 2026 to March 31, 2027) and then use fees for as long as the spot runs, set by where it runs and for how long: $10,000 for a year on streaming platforms, for example. Only national network TV is paid per airing. Non-union actors are paid what their contract says, often a one-time buyout.

How long does it take to make a 30-second commercial?

Moonb and C&I Studios quote four to eight weeks from the brief to the delivered files, and Bloom Creativ three to six, with one or two days of shooting. With Vividemo, four AI-made ads reached a first cut in 12 to 68 minutes of the agent's working time. Add your own time to write the brief and review the cuts.

Compare plans and one-time credit packs, or see how the SLOWDAY ad was made from one product photo.

See plans and credit packsRead the SLOWDAY case study

Sources

Numbered in the order this guide first cites them. Every page was checked on November 11–12, 2026.

  1. Vidico, “How Much Do TV Commercials Cost? Full Breakdown (2026)” https://vidico.com/news/how-much-does-a-30-second-commercial-cost/
  2. Moonb, “How Much Does a 30-Second Commercial Cost? (2026 Guide)” https://moonb.io/blog/how-much-is-a-30-second-commercial
  3. D-MAK Productions, “How Much Does a TV Commercial Cost to Produce in 2026?” https://dmakproductions.com/blog/tv-commercial-production/
  4. Moonb, “How Much Does It Cost to Make a Commercial: 2026 Guide” https://moonb.io/blog/how-much-does-it-cost-to-make-a-commercial
  5. Bloom Creativ, “How Much Does Commercial Video Production Cost? (2026)” https://bloomcreativ.com/blog/commercial-video-production-cost
  6. Green Frog Labs, “30 Second Commercial Cost: Full Pricing Breakdown by Production Tier” https://greenfroglabs.com/blog/30-second-commercial-cost
  7. LV Productions, “How Much Does a 30-Second Commercial Cost?” https://lv-prod.com/blog/how-much-does-a-30-second-commercial-cost/
  8. Image Media Lab, “How Much Does It Cost to Make a Commercial? 2026 Rates and Ranges” https://imagemedialab.com/video-blog/commercial-video-production-pricing-guide
  9. Films by Farallon, “How Much Does a 30-Second Commercial Cost?” https://filmsbyfarallon.com/blog/how-much-does-a-30-second-commercial-cost
  10. C&I Studios, “How Much Does a 30 Second Commercial Cost in 2026?” https://c-istudios.com/30-second-commercial-cost/
  11. Beverly Boy Productions, “How much does it cost to produce a commercial in New York City?” https://beverlyboy.com/video-production-services/how-much-does-it-cost-to-produce-a-commercial-in-new-york-city/
  12. Travis Duncan, “How Much Should My Company Budget For Filming A Television Commercial” https://travisduncan.com/blog-advertising-photographer-missouri-travisduncan/2021/7/4/how-much-does-it-cost-to-make-a-television-commercial
  13. Trident, “How Much Does a TV Commercial Cost?” https://trdnt.com/guides/how-much-does-a-tv-commercial-cost/
  14. Guideline, “How Much Does a Commercial Cost” https://guideline.ai/sqadcosts-seo/how-much-does-a-commercial-cost
  15. Blare Media, “Commercial Video Pricing” https://shoots.video/pricing/commercial/
  16. Your Story, “How Much Does a 30-Second Commercial Cost? A Producer’s Guide for 2026” https://your-story.agency/how-much-does-a-30-second-commercial-cost/
  17. Saturation, “Commercial Film Budget: Complete Guide” https://saturation.io/blog/commercial-film-budget
  18. Simulmedia, “How Much Does a TV Commercial Cost? Complete 2026 Pricing Guide” https://www.simulmedia.com/blog/how-much-do-tv-ads-cost
  19. Cloud Animations, “How Much Does a 30-Second Animated Commercial Cost?” https://cloudanimations.com/blog/how-much-does-30-second-commercial-cost/
  20. SHOOT, “Crunching The Numbers In the AAAA Television Production Cost Survey Covering 2008” https://shootonline.com/?p=6883
  21. Ad Age, “Agencies Adapt as Work Goes From 'Tentpoles to Tadpoles'” https://adage.com/article/digital/agencies-adapt-work-tentpoles-tadpoles/292890/
  22. SAG-AFTRA, “2025 SAG-AFTRA Commercials Contract Rates, Effective 4/1/26–3/31/27” https://www.sagaftra.org/sites/default/files/2025%20Commercials%20Contract%20Rate%20Sheet%20-%20Year%202.pdf
  23. Ghost Robot, “How Much Does It Cost to Make a Commercial?” https://ghostrobot.com/resources/how-much-does-it-cost-to-make-a-commercial
  24. Joint Policy Committee, “2025 SAG-AFTRA Commercials Contracts MOAs Transform in the Digital Age” https://www.jointpolicycommittee.org/wp-content/uploads/2025/04/Client-Alert-2025-JPC-SAG-AFTR-Commercials-Contracts.pdf