Two brand story videos, made by AI from a brief

The story in 87 seconds

Friday at Five is built the way many brand story videos are: the customer is the hero, and the brand stays in the background. Sami, a baker, has a problem, finds a way through it and gets a result worth watching. Vividemo isn't named in the narration and its product never appears on screen; the brand appears only on the end card, in the last six seconds.

• The story
• Vividemo on screen

1. 0:00

   0:00–0:17 The hero

   Before dawn, the lights are on in a corner bakery. Inside, Sami shapes the day's loaves, then rests a hand on a framed photo of his father, who baked here before him. For the bakery's twentieth year, he wants to make a short film.

   “Every morning at four, this corner smells like bread.”

   “I've shaped loaves here for twenty years. My father did, before me.”

   “For our twentieth year, I wanted to make a little film. Our story, told properly.”

2. 0:17

   0:17–0:31 The problem

   The last time he tried, the film took every night for a month. In the kitchen at night, his daughter Noor lays a blanket over him where he has fallen asleep at his laptop. Then she practices the violin in the hallway while he listens: her recital is on Friday.

   “The last time I tried, it took every night for a month. Noor learned to say goodnight to the back of my laptop.”

   “And this year, she had a recital. Friday.”

3. 0:31

   0:31–0:53 The turn

   This time, between batches of bread, he tells his phone how the film should feel. Loaves rise in the oven while the making happens somewhere else. At a café table he checks his phone and gives his notes.

   “So this time, I just said what I wanted it to feel like. Like the shop at dawn. Like my father's hands.”

   “The long hours of making happened somewhere else... like dough rising while you sleep.”

   “But every choice was still mine. Warmer. Slower there. Yes. That one.”

4. 0:53

   0:53–1:21 The result

   At five on Friday he hangs up his apron and leaves the shop. At the recital, Noor spots him in the audience and waves. The next morning, neighbors watch the film in the bakery window, and Sami and Noor share warm bread on the step.

   “On Friday, I closed the shop at five.”

   “Our film played in the window the next morning. Everyone said it looks like us.”

   “It does. And I didn't miss a note.”

5. 1:21

   1:21–1:27 End card

   The only time Vividemo appears: its logo, the line from our About page, “Make work you care about. Keep time for your life.”, and the web address. No narration.

The brief

We sent one brief of about 120 words. It said what the film was for and what we believe, set the format and what to deliver, and left the story, the characters, the look and the sound to the agent.

Create a new 60–90 second brand story film for Vividemo’s About page: https://vividemo.com/about
Our belief is that people should be able to create work they care about and still have time for life. Vividemo handles the time-consuming production work while users keep control of their story, taste, and creative decisions.
Tell a relatable, warm, beautifully crafted story that brings this belief to life. You decide the concept, characters, visual style, and sound. Avoid feature lists and generic advertising slogans.
Create all visuals and audio from scratch—do not reuse any existing video materials. Deliver a finished English-language film in 16:9, at least 1080p, with complete sound, a Vividemo end card, English SRT subtitles if applicable, and a website cover image.

What the agent decided

It opened our About page first and took the colors, the typeface and the logo from it. Then it chose the rest; the quotes are from its delivery message.

• The story. Sami, a baker, makes a film for his bakery's twentieth year without missing his daughter's violin recital.
• The characters. Sami and his daughter Noor, drawn first as character sheets and used for every shot.
• The look. “The look is warm, hand-crafted animation in the website's colours.”
• The narration. “Sami speaks in the first person, in a warm baritone voice.”
• The music. “felt piano, nylon guitar and strings. It rises to a peak at the recital and resolves on the end card. It has no vocals.”
• Scene sound. “natural sound from some scenes, such as the oven crackle, the doorbell and Noor practising her violin, mixed low.”
• The end card. Our logo and typeface, with the About page line “Make work you care about. Keep time for your life.”

What came back

One delivery, after 26 minutes of the agent's working time: the 87-second film at 1920×1080 and 24 fps, with narration, an original score, scene sound and a Vividemo end card, plus an English SRT caption file and a cover image for the website. We asked for no changes.

A second brand storytelling video, directed step by step

The film on our About page took a different route. We approved the story, the characters and six key frames before any video was made. It runs 59 seconds in a realistic style: a young filmmaker and dad is kept at his editing desk, hands the heavy lifting to Vividemo, and goes out with his family with only his phone.

Watch the About page film · 0:59

How it was directed

We sent seven short messages, grouped here into six steps. Nothing was generated until the story was settled, and no video was made until we had seen the key frames.

The first cut took 15 minutes of the agent's working time and 2,394 credits; the fix took 2 minutes and 277 credits.

What each film cost

We make Vividemo, so these are our own numbers, as billed. Credits are metered usage, not a fixed price. Times are the agent's working time, not counting time spent waiting for a reply.

Video generation is the largest part of both bills: 12 generated clips in Friday at Five, 6 in the About page film. On the About page film, the plan, the characters and the key frames came to 383 credits before any video was made.

Dollar amounts use the base rate of 100 credits per $1; plans work out to about 116–142 credits per $1. See pricing for plans and credit packs. Our corporate video guide puts the About page film next to two other films made with Vividemo and production companies' prices for corporate video.

What production companies publish

Three companies in the business publish what a brand video costs. These are their figures, in their own words, as we read them on November 15, 2026; none of them are Vividemo prices.

• “At ContentBeta, we charge $2,000 for a one-off 30-second brand storytelling video.”

• “animated brand videos start from approximately $2,400/min, with average 60-second videos around $2,800.”

  “Standard turnaround is 4–6 weeks for a 60–90 second video.”

• “A brand video cost can range between $1,000 to $50,000 depending on production quality, video length, and the team involved.”

For what a production fee pays for besides the footage, see what a studio fee buys that credits don't.

Who is in these films

Everyone in both films is fictional. Sami and Noor, their neighbors, and the filmmaker and his family were designed and generated for these films; none of them is a real person or a real Vividemo customer.

We made both films for our own About page, to tell what we believe: “Make work you care about. Keep time for your life.” Neither is client work.

Brand story video FAQ